Now this is an impressive animated logo! From the web page:
Logo animation for the 2013 Virgin London Marathon. Work involved creating a graphics package showcasing the world's elite group of marathon runners. Software used was Element 3D and After Effects.
Motion Design / Art Direction/Concept: Chris CorbanBelieve me, this looks like a big, corporate whizz-bang done-by-committee deal, and a lot of that is true. However, somebody had to actually work it up, and apparently it was Chris Corban. If it's true that all he used was Elements 3D and After Effects, well, that's making maximum use of your software.
Hat's off to Mr. Corban for a fine job.