Thursday, February 27, 2014

A New "Shrek" Film on the Way?

Jeffrey Katzenberg
DreamWorks Animation CEO Jeffrey Katzenberg.
Only a couple of days ago, we suggested that given all the DreamWorks Animation plans in place to capitalize on their "Shrek" franchise with theme parks and the like (excuse me, "interactive adventures"), another Shrek film might be under consideration.

Well, what do you know?

DreamWorks CEO Jeffrey Katzenberg apparently had this to say in the latest Variety:
"We like to let them have a little bit of time to rest. But I think you can be confident that we'll have another chapter in the 'Shrek' series. We're not finished, and more importantly, neither is he." 
No, we did not know about this when we made that suggestion. And yes, we are wearing out our hands patting ourselves on the back.

There's too much money being left on the table, and DreamWorks just reported some very weak financial results that hammered the stock price. Katzenberg is a sharp businessman and knows how to prop up his stock in a hurry. Don't believe for a second that there is any question that he wouldn't say something like that unless he already had a script ready or in preparation, had talked about it with some or all of the leads, and was thinking ahead to a possible release date.

In our view, the only question is when.


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