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Tuesday, May 6, 2014

Piccadilly Circus in 1961

Piccadilly Circus

Piccadilly Circus

This is an animation from London agency FullScream showing what Piccadilly Circus in London looked like on a Spring weekday evening in May 1961. They used Adobe After Effects and 3D camera mapping programs to create the illusion of movement.

The comparison between the old billboard-laden area and the drab spot it has become - now with only some scattered LED screens - is startling.

Piccadilly Circus
Piccadilly Circus today

As a one-off project, this is a fun look at what was and a great way for the agency to get its name out there by doing something with broad appeal.


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